New business is a key factor to any attorney’s success—and finding unique ways to reach potential new clients is essential. When it comes to advertising, however, attorneys must follow the rules provided by the Florida Bar. Specifically, Rule 4-7.19.
New and transformative digital technologies are rapidly taking over and enabling organizations to innovate and thrive in a progressively digital world. COVID-19 put a full-stop on business as usual and created a launching pad for organizations to become virtual—all while doing it at lightning-fast speed. The Florida Bar is keeping up-to-date and advancing to fit in with this technology that is becoming more integrated with every aspect of our lives each day.
The Florida Supreme Court has just adopted amendments to rule 4-7.19 to allow the Florida Bar to post on the Bar website the location for submission of advertisements for review. Advertisements must be filed with The Florida Bar in the manner that is specified on the Florida Bar website. What does this mean? The adopted amendment will now potentially allow the Bar to implement procedures for online submission of advertisements.
An electronic submission system may be more efficient and effective in comparison to the traditional mailing processes that have been set in stone for years. Advertisements by lawyers are at an all-time high. These rapid developments are not only providing innovative solutions that attorneys need to improve their workflow but are also providing them with a much faster way to submit their advertisements that will, in return, help their businesses—with just the click of a finger.